Barclaycard - "Roller Coaster / Making of..."

BBH

BBH London, Reino Unido

7845

Marca: Barclaycard
País: Reino Unido

Anunciante: Barclaycard

Titulo	Roller Coaster / Making of...
Agência	BBH
Campanha	Roller Coaster - Barclays
Anunciante	Barclaycard
Marca	Barclaycard
Posted	Janeiro 2010
Sector Empresarial	Cartões de crédito
História	The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
Filosofia	The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Tipo de Mídia	Televisão
Comprimento	235 seconds
Empresa de produção	Final Cut
Som	Wave Studios
Director criativo	Adam Tucker
Director de arte	Szymon Rose
Redator	Daniel Schaefer
Realizador	Nicolai Fuglsig
Produtora	MJZ
Director de fotografia	Alwin Kuchler
Director de contas	Nick Phelps
Planeador	Nicky Vita
Produtor da agência	Olly Chapman
Editor	Rick Russell
Pós-produção	The Mill London