Titulo | Roller Coaster |
Agência | BBH |
Campanha | Roller Coaster - Barclays |
Anunciante | Barclaycard |
Marca | Barclaycard |
Data da primeira Transmissão/Publicação | 2010 / 1 |
Sector Empresarial | Cartões de crédito |
História | The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work. |
Filosofia | The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year. |
Tipo de Mídia | Televisão |
Empresa de produção | Final Cut |
Som | Wave Studios |
Produtor da agência | Olly Chapman |
Director de contas | Nick Phelps |
Planeador | Nicky Vita |
Director criativo | Adam Tucker |
Director de arte | Szymon Rose |
Redator | Daniel Schaefer |
Produtora | MJZ |
Realizador | Nicolai Fuglsig |
Director de fotografia | Alwin Kuchler |
Pós-produção | The Mill London |
Editor | Rick Russell |