Rick Russell
Editor at Nineteentwenty
London, Reino Unido
TituloRoller Coaster
Agência
Campanha Roller Coaster - Barclays
Anunciante Barclaycard
Marca Barclaycard
Data da primeira Transmissão/Publicação 2010 / 1
Sector Empresarial Cartões de crédito
História The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
Filosofia The four week campaign launches online on YouTube and Barclaycard’s Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial.


Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Tipo de Mídia Televisão
Empresa de produção
Som
Produtor da agência
Director de contas
Planeador
Director criativo
Director de arte
Redator
Produtora MJZ
Realizador
Director de fotografia
Pós-produção
Editor

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