| Titulo | Mountain |
| Agência | TBWA\London |
| Campanha | Mountain |
| Anunciante | Sony Corporation of America |
| Marca | Sony PlayStation 2 |
| Posted | Novembro 2003 |
| Produto | Playstation 2 |
| Sector Empresarial | Consolas de videojogos |
| Legenda | fun anyone? |
| História | Sony PlayStation ad where people are perpetually climbing over each other creating a human mountain. |
| Filosofia | TBWA\London and Sony PlayStation changed gaming from a individual, serious experience, to one that involved everyone in a fun atmosphere. This came full circle with the end line, 'Fun Anyone?' and the award winning advertisement Mountain. |
| Problema | After PlayStation's initial product launch with TBWA\, it's success had created a very enviable problem, improve on its industry leading market share and meet extremely ambitious sales targets. The only problem was PlayStation's original breakthrough advertising that revolutionised the gaming world was being copied and its initial market advantage had slowly become a category convention. PlayStation needed disruption. |
| Resultado | As a result of this groundbreaking advertising Sony PlayStation exceeded it's sales targets and further distanced itself from its competitors. It enjoys 77% worldwide marketshare. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Europe, Reino Unido |
| Trilha sonora | Get on Board Little Children |
| Produtora | Gorgeous Enterprises |
| Empresa de produção | Final Cut |
| Empresa de design sonoro | Wave Studios |
| Cinematografia | Wave Studios |
| Produtor da agência | Kate Hitchings |
| Realizador | Frank Budgen |
| Produtora | Zohar Cinema E Communicacao |
| Redator | Paula Marcantonio |
| Redator | Tony McTear |
| Director de arte | Tony McTear |
| Editor | Rick Russell |
| Cinematografia | Marcello Durst |
| Empresa de design sonoro | Warren Hamilton |
| Director criativo | Trevor Beatie |
| Director de arte | Paula Marcantonio |
| Account Manager | Peter Bracegirdle |
| Produtor | Paul Rothwell |
| Efeitos especiais | The Mill London |
| Som | Shirley Temple |
| Estúdio de gravação | Soundtree Music |
| Flash Design | The Mill London |
| Animação | Jordi Bares |
| Telecine | Adam Scott |
| Cenógrafo | Tule Peak |
| Efeitos especiais | Liz Browne |
| Efeitos especiais | Jeff Robins |
| Efeitos especiais | Rich Betts |
| Efeitos especiais | Jordi Bares |
| Efeitos especiais | Ben Smith |
| Efeitos especiais | Adam Scott |
| Efeitos especiais | Barnsley |
| Director de iluminação / Iluminação | Marcello Durst |
| Director de iluminação / Iluminação | Frank Budgen |
| Produção musical | Soundtree Music |
| Música | Peter Raeburn |
| Empresa de design sonoro | Peter Raeburn |
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