Volkswagen - "Driving Test"

adam&eveDDB

adam&eveDDB London, Reino Unido

12843

Titulo	Driving Test
Agência	adam&eveDDB
Campanha	Volkswagen Passat Launch 2001
Anunciante	Volkswagen
Marca	Volkswagen
Posted	Junho 2001
Produto	Passat
Sector Empresarial	Automóveis grandes e de luxo
Legenda	The beautifully crafted new Passat. You'll want to keep it that way.
Filosofia	The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.
Tipo de Mídia	Televisão
Comprimento	40 seconds
Mercado	Reino Unido
Produtora	Partizan London
Director de arte	Ewan Paterson
Redator	Ewan Paterson
Director de arte	Rob Jack
Redator	Rob Jack
Produtor da agência	Howard Spivey
Realizador	Rocky Morton
Director de contas	Jon King
Planeador estratégico	James Hillhouse
Director de media	Steve Edwards
Produtor	James Tomkinson
Câmara	Alex Melman
Director de iluminação / Iluminação	Alex Melman
Editor	Rick Russell
Director executivo criativo	John Webster
Director criativo	Ewan Paterson
Director criativo	Rob Jack
Director criativo	Chris Barraclough
Director criativo	Sam Ball
Director de arte	Phil Bucknell
Director de arte	Dan MacDonald
Director de publicidade	Andrew Coombe
Director criativo	Dave Bedwood
Director de arte	Cosmo Sarson
Director de arte	James Jakob