Tim Vaccarino
Executive Creative Director at Mullen Lowe U.S.
Boston + NYC, Estados Unidos
TituloCome Together For A World of Understanding
BriefThe Hyatt hotel in Atlanta celebrated the 50th anniversary of a landmark moment. In 1967, when civil rights leaders were denied a place to gather, the hotel, which would later be known as “Hotel of Hope” opened its doors. Today, the hotel reminds viewers and guests that it still stands for openness, togetherness and unity. When people come together, they do brilliant things.
Campanha Come Together For A World of Understanding
Anunciante Hyatt
Marca Hotel
PostedNovembro 2017
História Fifty years ago, Hyatt opened their doors to leaders of the civil rights movement. As the story goes, while looking for a place to hold an integrated convention in the city of Atlanta, they faced one shut door after the other. And after being turned away by yet another establishment, the group quickly looked across the street to a construction site that would later become the Hyatt Regency.
Tipo de Mídia Viral
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