Tim Vaccarino
Executive Creative Director at Mullen Lowe U.S.
Boston + NYC, Estados Unidos
TituloTexting vs Drinking
BriefWhen a series of passengers notice that a taxi driver is drinking alcohol, they go crazy – berating him and asking him to pull over. Yet when he starts texting on his mobile phone, they don’t say anything. Distracted driving is as lethal as drunk driving. Texting and driving don’t mix.
Agência
Campanha Texting vs Drinking
Anunciante Safe Roads Alliance
Marca Safe Roads Alliance
PostedNovembro 2016
Sector Empresarial Segurança rodoviária
História Safe Roads Alliance was formed in 2006 as a not-for-profit organization dedicated to promoting safer driving.Safe Roads provides educational services to all drivers on different aspects of driving safety, including: issues confronting teen drivers, older drivers, seat belt usage, and Distracted Driving.One of our primary programs is to provide drivers of all ages with access to driver training that far surpasses classes taken to obtain a license. Closed-course, hands-on, advanced driver strategies and techniques are learned in a safe, controlled environment with one goal: to make all drivers better drivers. Statistically teen drivers are the most important group for this training, but it is our feeling that every driver can improve their skills and would benefit from this program.Safe Roads Alliance has partnered with In Control Family Foundation and Safety Insurance to help reach these goals.
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