Guardian - "We'd Never Get a Job at FIFA"

BBH

BBH London, Reino Unido

5473

Titulo	We'd Never Get a Job at FIFA
Agência	BBH
Campanha	FIFA World Cup 2014
Anunciante	Guardian Media Group
Marca	Guardian
Data da primeira Transmissão/Publicação	2014 / 6
Sector Empresarial	Jornais, revistas e livros
História	With UK newspapers set to throw their weight firmly behind England, the Guardian will look to provide unbiased and rounded coverage of the tournament true to its principles of open journalism.
Filosofia	This is the first execution in a campaign which will feature graphic depictions of the flags of World Cup competing nations, offset with witty commentary and tactical messages.
Problema	Fifa’s latest controversy around corruption and openness contrasts the organisation as the antithesis of everything the Guardian stands for and the opposite of the journalistic approach which will underpin their World Cup coverage. The Guardian’s coverage will look to provide the angles on the tournament and competing nations that other news organisations won’t, all in their unique editorial tone of voice.
Tipo de Mídia	Imprensa e publicações
Mercado	Reino Unido
Equipa criativa	Matthew Moreland
Equipa criativa	Chris Clarke
Director criativo	Peter Reid
Director criativo	Carl Broadhurst
Produtor da agência	Sally Green
Illustrator	James Townsend