John Trahar
Co-Founder / CEO at Greatest Common Factory
Austin, Texas Area, Estados Unidos
TituloAutocorrect
Agência
Campanha It only takes...
Anunciante SafeAuto Insurance
Marca SafeAuto Insurance
Data da primeira Transmissão/Publicação 2017 / 2
Sector Empresarial Seguros
Legenda "It only takes..."
História We created the Terrible Quotes campaign to address a “hard market” in the insurance industry – insurance rates going up across all providers due to lower gas prices (cheap gas = more drivers = more accidents/claims). In this heightened shopping/switching environment we invited shoppers to take the short 3 minutes to save by pointing out other that happen quickly (in threes).
Filosofia An execution from SafeAuto's "It only takes..." campaign that drove increased quotes and sales to safeauto.com in a heightened shopping/switching environment across the car insurance industry due to industry wide rate hikes.
In this case It only takes three autocorrects to create awkwardness and 3 minutes for a better quote.
Problema When gas prices are low, more people drive. This makes Car insurance rates rise. When rates go up, people shop for new policies. SafeAuto needed to get into the consideration set while being outspent 20 to1.
Resultado This was part of a larger SafeAuto effort that helped sales climb by 77.3% in the first quarter of 2017.
Tipo de Mídia Televisão
Comprimento
Mais Informações safeauto.com
Creative Director / Director
Produtor executivo da agência
Redator
Produtor da agência
Editor

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