| Titulo | Father's Day Limited Edition |
| Agência |
Greatest Common Factory
|
| Campanha |
Flavor worth having
|
| Anunciante |
The Salt LIck
|
| Marca |
The Salt Lick BBQ
|
| Data da primeira Transmissão/Publicação |
2016 / 7
|
| Sector Empresarial | Maionese, ketchup, mostardas
|
| Legenda | Flavor worth having |
| História | The Salt Lick, a Texas BBQ legend, asked us to create a bottle fit for their special-edition BBQ sauce. We decided to reference the look of a vintage whiskey bottle with a bold, no-nonsense, typography-driven design. Since it is a special edition, we also wanted it to feel premium. So we picked a whopping 25 oz bottle and printed the label with a copper foil that plays off the color of the sauce and elevate the design even more. Each bottle is numbered and signed by the Pitmaster himself. |
| Filosofia | The Salt Lick brand that was already in need of elevation based on the price point of their sauce vs. their shelf space competition. We took it a step further with an even more expensive limited edition, whiskey barrel aged sauce as an Father's Day promotion. |
| Problema | The Salt LIck BBQ sauce is unique and delicious but their branding and packaging did not match the product's higher price point. |
| Resultado | A spike in social media and sales led to the entire stock being sold out in less than a month. |
| Tipo de Mídia |
Product Design/Development
|
| Mercado | Estados Unidos |
| Mais Informações | http://saltlickbbq.com/ |
| Director de arte |
Katie Johnson
|
| Production Manager |
Joel Pettit
|
| Director criativo |
John Trahar
|
