Titulo | The Journey |
Agência | McCann Torre Lazur |
Campanha | The Journey |
Anunciante | Merck |
Marca | Merck |
Posted | Novembro 2018 |
Sector Empresarial | Saúde e produtos farmacêuticos |
História | Up until 1998 there was no treatment for multiple sclerosis. Merck changed that by introducing the first ever MS treatment. To celebrate the 20-year anniversary, a short film follows a young woman’s journey, from the time she is diagnosed with MS in 1998, through to the present day. Her life is full of the usual ups and downs, from the birth of a child to the loss of a parent. Through it all, she does not let her condition define her. |
Tipo de Mídia | Viral |
Produtora | Iconoclast UK |
Director executivo criativo | Adrian Parr |
Director executivo criativo | Matt Turrell |
Director criativo | Gianpaolo Palombella |
Director criativo | Andy McGuinness |
Redator | Libby Middlehurst |
General Manager | Jonathan Kukathasan |
Client Services Director | Lucy Morgan |
Director de contas | Juliet Arkell |
Chief Strategy Officer | Michael Le Brocq |
Senior Planner | Raquel Ruiz |
Produtora | Craft |
Produtor executivo | Sophie Chapman-Andrews |
Produtor | Roy Swansborough |
Sound Engineer | Adam Smyth |
Lead Music Supervisor | Chris Graves |
Editor | Ben McIlveen |
Realizador | Rob Chiu |
Produtor executivo | Anna Smith-Tenser |
Produtor executivo | Carine Harris |
Produtor | Tom Knight |
Director de fotografia | Rina Yang |
Empresa de produção | Cut and Run London |
Editor | James Rose |
Colorist | Seamus O’Kane |
Sound Design / Music Company / Music | Major Tom |