Lexus - "Lexus TIME Magazine Coming Home Spot"

Team One

Team One Los Angeles, Estados Unidos

14432

Marca: Lexus
País: Estados Unidos

Anunciante: Lexus

Titulo	Lexus TIME Magazine Coming Home Spot
Agência	Team One
Campanha	A Year in Space “Coming Home”
Anunciante	Lexus
Marca	Lexus
Posted	Setembro 2016
História	After a record-breaking 340 days in space, astronaut Scott Kelly is home safe, with an exciting livestream of the landing broadcast on TIME.com from “A Year in Space” presenting sponsor Lexus. "Lexus models, including the all-new RX, offer advanced safety and technology features, allowing this partnership with TIME to reach an engaged, culturally savvy audience in a contextually relevant way. A safe return home is something Lexus can connect to, making the TIME live stream sponsorship a natural fit." (Brian Bolain, general manager, Lexus product and consumer marketing.) Lexus and Team One created a custom video exclusively for the partnership – which ran as an introduction to the livestream – featuring footage from other historical space homecomings. The spot is not only contextually relevant, but also ties an emotional link between Scott Kelly’s return home and the safety features of the RX. A voiceover states, “While others keep our astronauts safe, we’ll help take care of our future astronauts” touting the all-new Lexus RX as “the official luxury crossover of getting home safe.”
Tipo de Mídia	Viral
Comprimento	61 seconds
Produção musical	Butter Music & Sound
Agency	Team One
Director assistente criativo	Amanda Abrams
Business Affairs	Janet Anderson
Product Specialist	Doug Rosenfeld
Group Creative Director	Craig Crawford
Director criativo	J T
Director criativo	Wendy Leicht
Produtor	Reilly Park
Chief Creative Officer	Chris Graves
Director of Product Information	Robert Johnson
Project Manager	Rosheila Robles
Director de contas	Amy Oars
Supervisor de conta	Jay Thongnop
Executivo de contas	Kellen Laker
Produtor executivo	Sam Walsh
Produtora	LOOKER Content
Director/DP	Roman Jakobi
Executive Creative Producer	Eden Tyler
Produtor	Stephanie Marshall
Editorial Company	Team One Multimedia
Produtor executivo	Bryan Cook
Editor	Mark Sanders
Assistant Editor	Sergio Maggi
Post Producer	Gina Grosso
VFX Supervisor	Robert Johnston
2D VFX	David Audelo
Colorist	Adolfo Martinelli
Produtor executivo	Annick Mayer
Produtor executivo	Marcus Nelson
Arranjador de música	Joel Dean
Arranjador de música	Andrew Sherman
MUSIC Artist	Diddy ft. Skylar Grey
Voiceover	Maurice LaMarche
Estúdio de gravação	Juice Studios
Sound Mixer	Bob Germore