Lexus - "Window Shopping"

Team One

Team One Los Angeles, Estados Unidos

11131

Titulo	Window Shopping
Agência	Team One
Campanha	Lexus L/Certified
Anunciante	Lexus
Marca	Lexus
Posted	Setembro 2016
História	To elevate Lexus’ certified pre-owned vehicles above others in the category, Team One and Lexus created an all new program "L/Certified". To promote L/Certified, we created “Window Shopping” to show what savvy luxury car shoppers have been wise to for a long time – the advantages of buying a certified pre-owned model. The spot shows a couple gazing at different Lexus models behind the windows during a nighttime stroll. They magically push through the glass and step into their new, luxurious lives, accompanied by classy outfits and bold makeup—a more stylized version of themselves so as to mimic the body of the cars.
Tipo de Mídia	Televisão
Comprimento	31 seconds
Director criativo	Phil Henson
Director criativo	Kathryn McFarlane
Director de arte	Drew Shook
Group Creative Director	James Hendry
Chief Creative Officer	Chris Graves
Redator	Brittany Benz
Produtora	Gentleman Scholar
Produtor	Kerry Ko
Produtor executivo	Sam Walsh
Director de contas	Greg Sandberg
Supervisor de conta	Andrew Crawford
Editor	Bryan Cook
Editor	Gabriel Diaz
Supervisor de conta	Sandra Flores
Assistant Account Executive	Amy Reeves
Editor	Bryan Cook
Realizador	William Campbell
Realizador	Will Johnson
Produtor executivo	Rachel Kaminek
Produtor	Kristen Noll
Produtor	Richard Kaylor
Música	MoPhonics
Produtor executivo	Shelley Altman
Produtor	Colette Huemer
Director criativo	Stephan Altam