Sky - "Filhos do Rock"

FCB Brasil

FCB Brasil São Paulo, Brasil

Prêmios

11539

Marca: Sky
País: Brasil

Anunciante: Sky

Titulo	Filhos do Rock
Agência	FCB Brasil
Campanha	Filhos do Rock
Anunciante	Sky
Marca	Sky
Posted	Junho 2012
Sector Empresarial	Serviços de cabo/satélite
História	SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand. [1] Connecting generations
Filosofia	Ensuring long life to rock was the strategy chosen by SKY. That was the way the project Filhos do Rock in Rio[1] was born, whose mission was to perpetuate this passion. Part of the campaign was titled ALTAR DO ROCK, which invited people in shows of the event and also through Facebook to get married in the name of rock. At the[JM1] social network, people proposed to someone and, in case of YES, the fiancés invited friends for a virtual celebration. The couple that achieved the largest number of guests for the party received a rock’n’roll honeymoon in Las Vegas. [1] Sons of the Rock in Rio
Problema	SKY was one of the sponsors of Rock in Rio 2011 and needed to be highlighted among the other brands, taking advantage on the opportunity to become closer to the young audience. Another objective of the action was to propagate the positioning of the brand: “Conectando gerações[1]”. Finally, we should generate demand for the social networks, aiming at encouraging users to interact with the brand.
Resultado	Over 17 thousand people downloaded the app. There were over 5 thousand proposals and 1,686 people got married in the name of the rock on Facebook. Over 3 thousand people formalized the proposal to apply for the honeymoon, and 5,179 people were guests or best people at the weddings. Thepost-action increased 80% its average ticket.
Tipo de Mídia	Outros
Art Buyer	Tina Castro
Director de arte	Adriano Alarcon
Produtor de som	Play it Again
Illustrator	Indio San
Director de arte	Rodrigo L. Rodrigues
Equipa criativa	Ricardo Martin Neto
Equipa criativa	Ricardo John
Equipa criativa	Rodrigo L. Rodrigues
Equipa criativa	Mauricio Diament
Equipa criativa	Carlos Santos
Equipa criativa	Ader Moreira
Director criativo	Benjamin Yung Jr
Director criativo	Ricardo John
Director criativo	Adilson Xavier
Redator	Adriano Alarcon
Fotógrafo	Leandro Teixeira
Director de media	Alexandre Ugadin
Director de media	Sandra Carvalho
Digital Creative Director	Mauro Ramalho
Fotógrafo	Marcia Ramalho
Director de publicidade	João Paulo Marques
Director de publicidade	Marcelo Miranda
Account Manager	Mauro Silveira
Account Manager	Marco Aymoré
Account Manager	Renata Velloso
Account Manager	Juliana Nascimento
Account Manager	Patricia Marinho
Account Manager	Pedro Fuhrer
Director de publicidade	José Ricardo Gallian
Produtora	Gata Cine Produções Ltda
Planeador	Pedro Cruz
Planeador	Tatiana Weiss
Redator	Ricardo Martin Neto
Redator	Ricardo John
Graphic Producer	Diego Bischoff
Graphic Producer	Edgardo Pasotti