Bruno Prosperi
Executive Creative Director at AlmapBBDO
São Paulo, Brasil
TituloMIA (Film Case)
Agência
Campanha MIA
Anunciante Mars, Inc.
Marca Whiskas
Data da primeira Transmissão/Publicação
Sector Empresarial Comida para animais, produtos e serviços para o cuidado de animais domésticos
Filosofia While technology has advanced to bring us personal assistants that have all the answers, WHISKAS® has done just the opposite, and introduces MIA – the first personal assistant inspired by cats’ curiosity. Powered by artificial intelligence, MIA the cat doesn’t give you answers. Instead, she asks questions that nurture the curiosity of humans – kids in particular, who are, by nature, as eager to explore the world as their feline friends. MIA reinforces WHISKAS®’ global stance, “Feed Curiosity,” and underscores the brand’s commitment to strengthening the bond between pets and their owners and caretakers through this unique characteristic shared by human beings and cats: curiosity.
Tipo de Mídia Product Design/Development
Comprimento
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director executivo criativo
Director executivo criativo
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
Equipa criativa
RTVC
RTVC
Technology Production
RTVC
Produtora
Realizador
Assistant Director
Assistant Director
DP
Produtor executivo
Produtor executivo
Production Manager
Pós produção
Editor
Color Grade Company
Produção de som
Music Director
Music Director
Producer Liaison
Producer Liaison
Digital Producer
Digital Producer
Digital Producer
Digital Producer
Art Buyer
Art Buyer
Content Director
Community Manager
Community Manager
Community Manager
Agency Liaison
Agency Liaison
Agency Liaison
Agency Liaison
Planning Team
Planning Team
Planning Team
Planning Team
Media Team
Media Team
Media Team
Approval Client
Approval Client
Approval Client
Approval Client

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