Titulo | Fan Bods |
Agência | FCB Canada |
Campanha | Fan Bods |
Anunciante | Fountain Tires |
Marca | Fountain Tires |
Data da primeira Transmissão/Publicação | 2018 / 10 |
Sector Empresarial | Pneus, acessórios, óleos, gasóleo, gasolina |
História | Fountain Tire sponsored the Oilers. But they were getting outspent 60:1. To standout, they donated their bodies to the fans. Introducing Fanbods – the first-ever typeface made of real employees. Using an app, fans could send cheers to the Oilers with the Fanbods font in social media. What started as a local platform spread to the entire NHL. |
Tipo de Mídia | Social Media |
Comprimento | |
Mais Informações | https://fountaintirefanbods.com/ |
Pós produção | Alter Ego |
Auditivo | Pirate Toronto |
Produtora | Nimble Content |
Digital Agency | FCB/SIX |
Empresa de design | Fuel Content |
Agência de Mídia | Guru Media |
PR Agency | Covalent Communications |
Chief Creative Officer | Nancy Crimi-Lamanna |
Chief Creative Officer | Jeff Hilts |
Group Creative Director | Matt Antonello |
Group Creative Director | Noel Fenn |
Senior Art Director | Elma Karabegovic |
Senior Copywriter | Derek Silveira |
Produtor | Jana Desjardins |
Group Account Director | John Pace |
Executivo de contas | Chris Flynn |
Project Manager | Adrian Bailon |
Director de arte | Cody Sabatine |
Chief Strategy Officer | Shelley Brown |
Planning Director | Eryn LeMesurier |
VP, Managing Director | Chris Perron |
Realizador | Brett Blackwell |
Produtor executivo | Michael Corbiere |
Produtor de linha | Cale McArthur |
Editor | Jon Garofalo |
Editor | Brian Noon |
Fotógrafo | Darren Jacknisky |
Produtor | Katie Methot |
Produtor | Bobbi Dedman |
Online Editior | Eric Perella |
Editor | Sebastian Boros |
Colorist | Tricia Hagoriles |
Realizador | Tom Eymundson |
Produtor | Maggie Blouin Pearl |
Sound Engineer | Kyle Anderson |
Technology Director | Madara Ranawake |
Frontend Developer | Robert Blayney |
Project Manager | Maia Spetter |
Project Manager | Gillian Morrison |
Retocador digital | Marcelle Faucher |
Retocador digital | Nabil Elsaadi |
Print Producer | Nabil Elsaadi |
Studio Designer | Billy Mavrakakis |