Nissan - "Doctor's Visit"

TBWA\Chiat\Day New York

TBWA\Chiat\Day New York New York, Estados Unidos

6390

Titulo	Doctor's Visit
Agência	TBWA\Chiat\Day New York
Campanha	Doctor's Visit
Anunciante	Renault
Marca	Nissan
Data da primeira Transmissão/Publicação	2017
Sector Empresarial	Automotor
Filosofia	Forward Emergency Braking (FEB) is a flagship Nissan feature, coming standard in many models. Getting listeners interested in this technology would create traction across the Nissan range. FEB is also a key proof point in reinforcing Nissan’s goal of making innovation accessible. But we would have to achieve this in an entertaining, engaging way, to live up to the brand's biggest imperative: to make innovation exciting. The FEB technology 'sees' objects that are right in front of you, and stops you before you run into them.
Tipo de Mídia	Rádio
Comprimento	58 seconds
Global Chief Creative Officer	Chris Garbutt
Director executivo criativo	Wade Alger
Director executivo criativo	Erik Vervroegen
Director executivo criativo	Neil.A Dawson
Creative Director	Brent Singer
Creative Director	Darren Borrino
Creative Director	Rob Rutherford
Redator	Rob Rutherford
Redator	Jenny Glover
Produtor executivo da agência	Jason Souter
Agency Producer	Olivia Whyte
Produtora	Pirate Group Toronto
Director	Tom Eymundson
Producer	Maggie Blouin Pearl
Audio Engineer	Keith Ohman
Voice-Over	Keith Dinicol