Titulo | From Bland To Brand |
Agência | adam&eveDDB |
Campanha | The White Stuff - Dairy Council |
Anunciante | The Dairy Council |
Marca | Milk |
Posted | Novembro 2002 |
Produto | Milk |
Sector Empresarial | Leite e derivados |
Filosofia | From Bland to Brand; how The Dairy Council showed it was made of The White Stuff “The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Director criativo | Larry Barker |
Director de arte | Ted Heath |
Equipa criativa | Ted Heath |
Redator | Ted Heath |
Director de arte | Paul Angus |
Equipa criativa | Paul Angus |
Redator | Paul Angus |
Director de arte | Tim Charlesworth |
Equipa criativa | Tim Charlesworth |
Redator | Tim Charlesworth |
Director de arte | Mike Kaplan |
Equipa criativa | Mike Kaplan |
Redator | Mike Kaplan |
Produtora | Passion Pictures |
Realizador | Olie Reed |
Director de publicidade | Andrew Owens |
Planeador | Andrew Perkins |