Paul Angus
Director de arte at adam&eveDDB
London, Reino Unido
TituloFrom Bland To Brand
Agência
Campanha The White Stuff - Dairy Council
Anunciante The Dairy Council
Marca Milk
PostedNovembro 2002
Produto Milk
Sector Empresarial Leite e derivados
Filosofia From Bland to Brand; how The Dairy Council showed it was made of The White Stuff



“The White Stuff” campaign of 2000-2001 dramatically improved the fortunes of milk. A strong insight into the image of milk and its consumers led to a powerful creative idea and a media strategy that used an unprecedented range of communication channels, from TV and radio, to packs, milk trucks and even farmers’ fields. This made the campaign 4 times more efficient than had been predicted, to give farmers and dairies a £20.8m return on their £8.2m investment.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Director criativo
Director de arte
Equipa criativa
Redator
Director de arte
Equipa criativa
Redator
Director de arte
Equipa criativa
Redator
Director de arte
Equipa criativa
Redator
Produtora
Realizador
Director de publicidade
Planeador

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