Gatorade - "Kevin"

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, Estados Unidos

12056

Marca: Gatorade
País: Estados Unidos

Anunciante: Stokely-Van Camp, Inc

Titulo	Kevin
Agência	TBWA\Chiat\Day Los Angeles
Campanha	Everyday Athlete - Gatorade G2
Anunciante	Stokely-Van Camp, Inc
Marca	Gatorade
Posted	Março 2009
Produto	G2
Sector Empresarial	Bebidas não alcoólicas
Legenda	LESS CALORIES FOR MORE ATHLETES
História	The Gatorade Company debuted the first of three new television spots as part of its national G2 Everyday Athlete Campaign, celebrating an everyday athlete who turned to sport to overcome tough times in this economy.
Filosofia	Gatorade has launched a comprehensive marketing campaign designed to appeal to a broader range of athletes beyond the traditional sidelines. The G2 Everyday Athlete Search, part of the new G campaign, is a call to action for all active people, not only to think about the Gatorade brand in new and exciting ways, but also to search for compelling ways they can challenge themselves to achieve while promoting the low-calorie benefit of the beverage with a tagline of Less Calories for More Athletes.
Problema	The first television spot of the campaign highlights the NBAs Kevin Garnett alongside an everyday athlete of the same first name. Kevin Crowe, of Sherman Oaks, Calif., overcame the misfortune of being laid off twice in one year by turning to swimming to preserve and conquer each day.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Global Director of Media Arts	Lee Clow
Group Creative Director	Jimmy Smith
Director executivo criativo	Rob Schwartz
Director assistente criativo	Jayanta Jenkins
Director de arte	Brent Anderson
Redator	Steve Howard
Director de contas	Brynn Bardacke
Management Supervisor	Jiah Choi
Executivo de contas	Adam Bersin
Group Planning Director	Scott MacMaster
Produtor da agência	Dave Hoogenakker
Produtor executivo da agência	Sarah Patterson
Produtor assistente da agência	Tim Newfang
Business Affairs Manager	Abilino Guillermo
Diretor dos Negócios	Linda Daubson
Realizador	Dave Meyers
Producer	Derek Roberto
Editor	Chris David
Empresa de produção	89 Editorial
Pós-produção	The Mill LA
Producer	Lee Pavey
Produtor	Michael Jurasits
Música	Human Worldwide
Empresa de design sonoro	Lime Studios
Produtora	RadicalMedia