Kim Papworth
Creative Director at Wieden + Kennedy
London, Reino Unido
TituloHonda Grrr Game
Agência
Campanha Grrr - Honda
Anunciante Honda Motor Co., Ltd.
Marca Honda
PostedJunho 2005
Produto Diesel
Sector Empresarial Acessórios e serviços de automóveis
História In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations.
Tipo de Mídia Interatividade
Mercado Reino Unido
Mais Informações www.unit9.com/grrrgame/
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