Titulo | Honda Grrr Game |
Agência | unit9 |
Campanha | Grrr - Honda |
Anunciante | Honda Motor Co., Ltd. |
Marca | Honda |
Posted | Junho 2005 |
Produto | Diesel |
Sector Empresarial | Acessórios e serviços de automóveis |
História | In a first for Honda advertising, the "hate something" concept was adapted into an online game on a campaign microsite. We wrote the game-play adaptation, designed and developed the game with creative direction from Nexus productions and Wieden & Kennedy. The game has nine detailed levels for players to negotiate, gathering carrots and miraculously making unpleasant things likeable, each level rewarding the player with incredible detail and bizarre animations. |
Tipo de Mídia | Interatividade |
Mercado | Reino Unido |
Mais Informações | www.unit9.com/grrrgame/ |
Director criativo | Tony Davidson |
Director criativo | Kim Papworth |
Director de arte | Sean Thompson |
Redator | Sean Thompson |
Designer | Katharina Leuzinger |
Director técnico | David Yates Buckley |
Produtor | Charlie Tinson |
Produtor | Piero Frescobaldi |