| Titulo | Own Voice |
| Agência | glue Isobar |
| Campanha | Own Voice |
| Anunciante | Nokia |
| Marca | Nokia Satnav |
| Posted | Dezembro 2010 |
| Sector Empresarial | Serviços de telecomunicações |
| Filosofia | In 2010 Nokia made its voice-guided SatNav service, OviMaps, free to Nokia users. But people needed to a compelling reason to consider using it. So we created a way for them to replace robotic SatNav directions with the voices of their friends and family. We called it “OwnVoice.” Easily accessible via web, mobile, and Facebook, users were enabled to invite friends and family to record their voices. On Facebook, friends can contribute directly to a pack. In the first months of release, over a million people had used OwnVoice and the user-base increases weekly, driven entirely through word of mouth. |
| Tipo de Mídia | Mobile |
| Produtora | Wieden+Kennedy |
| Produtora | StarCut London |
| Director criativo | Sidney Bosley |
| Director criativo | Rob Perkins |
| Director executivo criativo | Tony Davidson |
| Director executivo criativo | Kim Papworth |
| Director de arte | Zaid Al-Asady |
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