Nick Gill
Creative Director at BBH London
London, Reino Unido
TituloThey Grow Up Fast
Agência
Campanha Play Thirsty
Anunciante Britvic Soft Drinks Limited
Marca Robinsons
PostedAbril 2015
Sector Empresarial Bebidas não alcoólicas
História To bring to life the ‘Play Thirsty’ platform, the campaign aims to remind parents that playtime is precious - kids grow up so fast, we should be taking every opportunity to play with them and work up a thirst. And as a cornerstone of British family life, Robinsons is always there to quench the thirst we’ve worked up together.
Filosofia Strategy:
Take the functional act of quenching thirst and elevate it to connect emotionally with parents. The campaign focuses on the moment when you would really need a glass of thirst-quenching Robinsons, after parents and kids have worked up a thirst playing together. The message is supported with reasons to believe, including the fact that Robinsons includes ‘Real fruit in every drop’.
Activation of idea:
The campaign will launch on TV during Britain’s Got Talent on the 11th April, with a simultaneous station roadblock across all terrestrial and Sky Entertainment channels. Alongside the 60” and 30” spots, the TV campaign also consists of 10” films which will deliver news about exciting new flavours in the Robinsons squash range.
The new TV campaign is part of a multi-million pound marketing campaign for Robinsons, including out of home, digital outdoor and online advertising. 
Problema Encourage re-appraisal of the iconic brand, and encourage parents who don’t buy squash or only normally buy Own Label to start buying Robinsons.
Tipo de Mídia Televisão
Comprimento
Efeitos especiais
Produtora
Empresa de produção
Director de publicidade
Director executivo criativo
Director criativo
Equipa criativa
Equipa criativa
Produtor da agência
Realizador
Director de fotografia
Produtor executivo

People related to this work

Anúncios relacionados

Trending

Create a free Talent profile and become a member of AdForum

Get Started