Eugene Cheong
Chief Creative Officer at DDB Asia
Singapore, Cingapura
TituloData Exstream
Agência
Campanha Data ExStream
Anunciante Singtel
Marca Singtel
Data da primeira Transmissão/Publicação 2016 / 5
Sector Empresarial Fornecedores de serviços de internet (ISPs)
História Singtel and Ogilvy & Mather today released a film, Data ExStream, which demonstrates the speed, coverage, reliability and low latency of the Singtel mobile network by putting it to three extreme tests in real-world conditions.
They decided to test the hypothesis: : Could Singtel’s network really be good enough to replace our eyes?

O&M filmed a series of extreme challenges conducted across Singapore to test Singtel’s tri-band 4G+ network. The challenges included Singapore’s world champion fencing star, Lau Ywen, battling through a precarious obstacle course, a rooftop game of whack-a-mole and a series of precision driving stunts performed by two renowned drivers.
Tipo de Mídia Case Study
Comprimento
Director de arte
Director de arte
Redator
Chief Creative Officer
Produtora
Produtora
Realizador
Produtor
Produtor da agência
Chief Technology Officer
Compositor
Digital Content Strategist
Creative technologist
Editor
Director executivo criativo
Programador
Programador

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