Titulo | Data Exstream |
Agência | Ogilvy Singapore |
Campanha | Data ExStream |
Anunciante | Singtel |
Marca | Singtel |
Data da primeira Transmissão/Publicação | 2016 / 5 |
Sector Empresarial | Fornecedores de serviços de internet (ISPs) |
História | Singtel and Ogilvy & Mather today released a film, Data ExStream, which demonstrates the speed, coverage, reliability and low latency of the Singtel mobile network by putting it to three extreme tests in real-world conditions. They decided to test the hypothesis: : Could Singtel’s network really be good enough to replace our eyes? O&M filmed a series of extreme challenges conducted across Singapore to test Singtel’s tri-band 4G+ network. The challenges included Singapore’s world champion fencing star, Lau Ywen, battling through a precarious obstacle course, a rooftop game of whack-a-mole and a series of precision driving stunts performed by two renowned drivers. |
Tipo de Mídia | Case Study |
Comprimento | |
Director de arte | Yong Ping Loo |
Director de arte | Jeremy Ng |
Redator | Augustus Sung |
Chief Creative Officer | Eugene Cheong |
Produtora | The Prosecution Film Company |
Produtora | SongZu |
Realizador | Roslee Yusof |
Produtor | Aundrea Bligh |
Produtor da agência | Danli Lok |
Chief Technology Officer | Chandra Barathi |
Compositor | Lindsey Jehan |
Digital Content Strategist | Girish Khanna Khanna |
Creative technologist | Marc Violo |
Editor | Spencer Wong |
Director executivo criativo | Melvyn Lim |
Programador | Mark Canoza |
Programador | Allan Cagadas |