Greenpeace Australia - "The Reverse Global Warming Project"

Ogilvy Singapore

Ogilvy Singapore Singapore, Cingapura

27015

Titulo	The Reverse Global Warming Project
Agência	Ogilvy Singapore
Campanha	Interactive climate change exhibit
Anunciante	Greenpeace
Marca	Greenpeace Australia
Data da primeira Transmissão/Publicação	2017 / 5
Sector Empresarial	Meio ambiente e ecologia
História	The exhibit shows a polar bear perched atop a slowly melting iceberg along with a message inviting passersby to commit to take action on climate change by either making a donation or signing a petition as part of Greenpeace’s Save the Arctic initiative. The drips of the iceberg steadily erode the polar bear’s home until one of the passersby interacts with the display, at which point the drips slow down and freeze in mid-air before flowing against gravity back into the iceberg. The effect becomes stronger as more people get involved.
Tipo de Mídia	Interactive Outdoor Experience
Comprimento	85 seconds
Chief Creative Officer	Eugene Cheong
Director de publicidade	Nic Seton
Director executivo criativo	Melvyn Lim
Director criativo	Xander Lee
Redator	Augustus Sung
Produtor da agência	Alvin Chin
Produtora	The Visual Asylum
Produtora	Freeflow Productions
Produtora	Insert Coin