Ray-Ban had a "Never Hide" booth at the 2009 SXSW Music Festival in Austin, TX, where close to a thousand people got into the booth and recorded 20 seconds of whatever they wanted. The 800+ video clips were given to Squeak E Clean (the hot DJ duo known as N.A.S.A who just released their first CD with Kanye West.) They edited the video together to make a music track. The 'Never Hide' that's normally hidden in the online films is this time in audio towards the end of the piece.
Problema
The film launched online on both YouTube, and, for the first time, on the newly acquired Facebook Fan Page (http://www.facebook.com/pages/Ray-Ban/81958664405?ref=s) that already has almost 700K fans. A free download of the track as an MP3 is available via the Ray-Ban site at http://www.ray-ban.com/NeverHideFilms/100PPM.zip