Lucie Georgeson
Freelance TV Producer at adam&eveDDB
London, Reino Unido
TituloMole
Agência
Campanha Sowa - Energizer
Anunciante Energizer Holdings, Inc.
Marca Intelligent Batteries
PostedJunho 2000
Produto Intelligent Batteries
Sector Empresarial Baterias (exceto de carros), lâmpadas
Legenda A more intelligent use of energy
História The animation begins in moonlight with a few mice playing in a field whilst fireflies buzz overhead. Suddenly the ground begins to shake and the sound of a machine can be heard. All of a sudden, a pneumatic drill bursts through the ground and a mole dressed in mining gear pops up. The voiceover says "Energizer - a more intelligent use of energy
Filosofia This campaign, inspired by the art of Michael Sowa, illustrates this "intelligent" use of energy by using examples of various animals. The creatures are going about their everyday activities but in a way that makes the best use of their energy. In this commercial, the mole is tunnelling as he would normally, but is using a pneumatic drill.
Problema Battery advertising has traditionally concentrated upon the message of "lasting longer" and this is now largely ignored by consumers. Because this product uses the precise amount of energy for every appliance in which it is used, it can be said to use energy intelligently.
Tipo de Mídia Televisão
Comprimento
Mercado Reino Unido
Director criativo
Director assistente criativo
Redator
Director de arte
Produtor da agência
Realizador
Empresa de design sonoro
Illustrator
Produtora

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