| Titulo | Ambulance |
| Agência | AMV BBDO |
| Campanha | Talent Spotting - Fedex |
| Anunciante | Federal Express |
| Marca | FedEx |
| Data da primeira Transmissão/Publicação | 2001 / 10 |
| Produto | Shipping Services |
| Sector Empresarial | Correios, estafetas e envio de mercadorias |
| Legenda | Whatever it Takes |
| História | An ambulance is stuck in traffic. The old lady inside has to get to hospital so the paramedic carries her there, across town. FedEx spot his inate talent for delivery and kidnap him to become a FedEx courier. |
| Filosofia | Focus on the spirit of the FedEx employees. UPS and DHL can offer similar hardware. What sets FedEx apart is the spirit of their people who go beyond the call of duty to ensure a great service is delivered, even when the system let's them down. |
| Problema | Make FedEx famous: the most famous delivery company. Campaign must work worldwide (ex USA). |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | China, Malásia, Cingapura, Tailândia, França, Alemanha, Reino Unido |
| Director criativo | Peter Souter |
| Director de arte | Paul Brazier |
| Redator | Nick Worthington |
| Realizador | Rocky Morton |
| Produtor da agência | Carol Powell |
| Director de fotografia | Julian Wheatley |
| Música | Warren Hamilton |
| Director de contas | Sascha Way |
| Producer | James Tompkinson |
| Produtora | Partizan London |
| Editor | Steve Gandolfi |
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