Gary Backaus

Gary has more than 30 years of experience in design, advertising and brand strategy, creating award-winning work for a variety of national consumer and B2B clients. Raised as a designer and art director, he now heads both creative and strategy, having developed the agency’s framework for brand planning and communications planning. Category experience includes CPG, retail, agriculture, pet care, higher education, gaming, real estate, home services and nonprofits. Gary holds a bachelor of fine arts degree with an emphasis in advertising design from The Memphis College of Art, where he currently serves on the Board of Trustees.

Gary has more than 30 years of experience in design, advertising and brand strategy, creating award-winning work for a variety of national consumer and B2B clients. Raised as a designer and art director, he now heads both creative and strategy, having developed the agency’s framework for brand planning and communications planning. Category experience includes CPG, retail, agriculture, pet care, higher education, gaming, real estate, home services and nonprofits. He holds a bachelor of fine arts degree with an emphasis in advertising design from The Memphis College of Art, where he currently serves on the Board of Trustees.