| Titulo | Banjo |
| Agência | Publicis Sapient |
| Campanha | Under the Hood of Country Music |
| Anunciante | Fiat Chrysler Automobiles |
| Marca | Ram |
| Posted | Outubro 2015 |
| Sector Empresarial | Automóveis |
| História | Ram Trucks asked us to support their partnership with Yahoo! Country Music with serial country content that would appeal to both country music fans and truck drivers. Our solution: a branded content series exploring the objects and instruments that have shaped country music. The ongoing series has garnered thousands of views, increased traffic to Ram Trucks' Tumblr page and vehicle landing page, and brought country music fans and Ram Trucks owners closer together. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director criativo | Alan Pafenbach |
| Director de arte | Tyler Smith |
| Producer | Mike Diaz |
| Director assistente criativo | Giancarlo Pisani |
| Redator | Nick Nelson |
| Director de arte | Shawn Carroll |
| Cinematografia | Carson Lund |
| Editor | Carson Lund |
| Director de arte | John Bogan |
| Designer | Charlie Barber |
| Redator | Lawrence Wang |
| Produtor de linha | Andrew Mui |
| Project Manager | Allyson Mecca |
| Project Manager | Jenna Deutsch |
| Supervisor de clientes | Jerome Moore |
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