RAM - "The new 2013 Ram 1500 Launch"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

12407

Titulo	The new 2013 Ram 1500 Launch
Agência	Publicis Sapient
Campanha	The new 2013 Ram 1500 Launch
Anunciante	Ram Trucks
Marca	RAM
Data da primeira Transmissão/Publicação	2012 / 4
Produto	1500
Sector Empresarial	Automóveis
História	The new 2013 Ram 1500 was one of Ram’s most important launches in years. We were asked to create a strategic, engaging, integrated platform on which to build excitement leading up this launch. We did so by starting with a big idea, then building beneath it, a robust seamless campaign featuring a landing page, a 3D CGI experience, a film series, and a promotional contest.
Tipo de Mídia	Case Study
Comprimento	207 seconds
Mais Informações	www.ramtrucks.com/en/2013/ram_1500/
Creative Director	Alan Pafenbach
Associate Creative Director	Giancarlo Pisani
Copywriter	Dave Kuhl
Copywriter	Adam Cote
Director de arte	Jim Ballard
Designer	Josh Eaker
User Experience Designer	Enoila Oluwule
User Experience Designer	Kunal Bhatia
Developer	Joe Morgan
Developer	Joe Carpenito
Developer	Alvin Crespo
Developer	Tim Lawrence
Quality Assurance	Ramanakumar Chilla
Strategy	Scott Karambis
Strategy	Alyssa Ackerman
Executivo de contas	Nakia Reeves
Executivo de contas	Gina Lovisa
Produtor	Ben Tischler
Project Manager	Nathaniel Bennett
Project Manager	Logan Benson
Associate Creative Director	Pete Valle
Creative Operations	Andrew Zuehlk
Legal	Saska Antoski
Business Consultant	Jess Harper