Fnac - "E-rotic Touch"

Marcel

Marcel Paris, França

8380

Marca: Fnac
País: França

Anunciante: Fnac

Titulo	E-rotic Touch
Agência	Marcel
Campanha	E-rotic Touch
Anunciante	Fnac
Marca	Fnac
Posted	Novembro 2013
Sector Empresarial	Drogarias, lojas especializadas
História	Passages from bestseller Lady Chatterley’s lover were printed along the megastore walls. Customers were encouraged to caress the words with their fingers.Using a specially engineered “granular synthesis and motion detection” customers’ touch triggered a prerecorded reading of the text via directional speakers at the exact pace of the touch. As fingers caressed the words, the extract becomes a sensual journey guiding visitors in a playful way to the erotic book section.Visitors touching the words one after another to trigger the full pre-recorded passage of Lady Chatterley’s lover were literally guided to the book section in a playful way.
Filosofia	We created the “Erotic Touch”, an interactive and erotic audio book experience that was controlled by people’s touch.
Problema	Promote La FNAC megastore’s Week of Eroticism and more specifically drive customers to the unfamiliar erotic books section in order to raise awareness and sales.
Tipo de Mídia	Promoções e eventos
Comprimento	101 seconds
Director de publicidade	Katia Hersard
Director de publicidade	Amandine Morel
Account Manager	Joséphine Lipp
Account Manager	Jeanne Neuschwander
Supervisor de conta	Olivier Sebag
Redator	David Buff
Produtor da agência	David Buff
Director executivo criativo	Dimitri Guerassimov
Director criativo	Dimitri Guerassimov
Redator	Dimitri Guerassimov
Director criativo	Eric Jannon
Redator	Eric Jannon
Chief Creative Officer	Anne de Maupeou
Creative technologist	Etienne Durand