Mattel’s American Girl - "Twelfth"

Publicis Dialog Seattle

Publicis Dialog Seattle Seattle, Estados Unidos

6445

Titulo	Twelfth
Agência	Publicis Dialog Seattle
Campanha	Together We Make the Holidays
Anunciante	Mattel, Inc.
Marca	Mattel’s American Girl
Data da primeira Transmissão/Publicação	2015 / 11
Sector Empresarial	Brinquedos e jogos
História	The third TV spot part of American Girl’s holiday push includes “Twelfth,” a spinoff of the popular holiday song “12 Days of Christmas” but from the POV of a young girl. In the spot, a girl sings “On the twelfth day of Christmas, my bestie gave to me: 12 girls a twirling, 11 mystery dishes… all the way to “ and a new best friend under the tree.” Showcasing American Girl’s full portfolio of products for the first time in an ad – from its American Girl by Williams-Sonoma collection to its beauty products like lip glosses to American Girl books – the spot also ends with the tagline “Together we make the holidays.”
Tipo de Mídia	Televisão
Comprimento	30 seconds
Group Creative Director	Steve Williams
Chief Creative Officer	Andrew Christou
Director criativo	Scott Fero
Business Affairs	Deb Groth
Director de arte	Simson Chantha
Redator	Amit Gurnani
Motion Design	Travis Baker
Redator	Berri Windsor
Director de contas	Paul Villa
Director de contas	Maria Schoonover
Project Manager	Katie Klein
Project Manager	Rachel Yanofsky
Estrategista	JP Martin
Chefe de produção	Ricky Fischer
Designer	Kathy Oneha
Equipe de Produção Digital	Maddy Homen
Studio Artist	Chris Gallegos
Equipe de Produção Digital	Kiry Luc