Mattel’s American Girl - "The Gift"

Publicis Dialog Seattle

Publicis Dialog Seattle Seattle, Estados Unidos

8271

Titulo	The Gift
Agência	Publicis Dialog Seattle
Campanha	Together We Make the Holidays
Anunciante	Mattel, Inc.
Marca	Mattel’s American Girl
Data da primeira Transmissão/Publicação	2015 / 11
Sector Empresarial	Brinquedos e jogos
História	• American Girl will also debut the national TV spot entitled “The Gift” which also celebrates giving the gift of friendship, but from a deeper, more emotional level. In the spot, a girl receives an American Girl doll as a gift from her elderly neighbor and to show her gratitude, she brings over her friends to the neighbor’s house stating “Since you brought me a new friend, I brought you some new friends too.” The tear-jerker spot ends with the tagline “Together we make the holidays.”
Tipo de Mídia	Televisão
Comprimento	30 seconds
Group Creative Director	Steve Williams
Chief Creative Officer	Andrew Christou
Director criativo	Scott Fero
Business Affairs	Deb Groth
Director de arte	Simson Chantha
Redator	Amit Gurnani
Motion Design	Travis Baker
Redator	Berri Windsor
Director de contas	Paul Villa
Director de contas	Maria Schoonover
Project Manager	Katie Klein
Project Manager	Rachel Yanofsky
Estrategista	JP Martin
Chefe de produção	Ricky Fischer
Designer	Kathy Oneha
Equipe de Produção Digital	Maddy Homen
Studio Artist	Chris Gallegos
Equipe de Produção Digital	Kiry Luc