Mattel’s American Girl - "Saved Up"

Publicis Dialog Seattle

Publicis Dialog Seattle Seattle, Estados Unidos

6836

Titulo	Saved Up
Agência	Publicis Dialog Seattle
Campanha	Together We Make the Holidays
Anunciante	Mattel, Inc.
Marca	Mattel’s American Girl
Data da primeira Transmissão/Publicação	2015 / 11
Sector Empresarial	Brinquedos e jogos
Filosofia	The launch of “Get a Friend, Give a Friend” where for every purchase of an 18” doll purchase made until November 30, American Girl will donate one doll to a girl in need through the Children’s Hospital Association. The initiative will be supported through a national TV spot entitled “Saved Up.” In the spot, a young girl takes on various chores to earn enough money to buy an American Girl doll. Once she is able to make the purchase, she admires the certificate that says “For every doll purchased, we’ll donate one.”
Tipo de Mídia	Televisão
Comprimento	30 seconds
Chief Creative Officer	Andrew Christou
Group Creative Director	Steve Williams
Director criativo	Scott Fero
Director de arte	Simson Chantha
Redator	Amit Gurnani
Motion Design	Travis Baker
Redator	Berri Windsor
Director de contas	Paul Villa
Director de contas	Maria Schoonover
Project Manager	Katie Klein
Project Manager	Rachel Yanofsky
Business Affairs	Deb Groth
Estrategista	JP Martin
Chefe de produção	Ricky Fischer
Designer	Kathy Oneha
Equipe de Produção Digital	Maddy Homen
Studio Artist	Chris Gallegos
Equipe de Produção Digital	Kiry Luc