Titulo | Frog (horizontal) |
Agência | BBDO New York |
Campanha | EnergySmart bulbs - GE |
Anunciante | General Electric Company |
Marca | General Electric |
Posted | Fevereiro 2009 |
Produto | EnergySmart |
Sector Empresarial | Produtos para a casa e de manutenção |
História | General Electric uses nature to remind us how friendly their Energy Smart bulbs are for the environment and the economy. Fireflies, flowers (a calla lily), a frog and a butterfly are each shown using or interacting with energy efficient light bulbs that use 75 % less energy. The GE Energy Smart Bulbs campaign was developed at BBDO New York in 2006. |
Tipo de Mídia | Imprensa e publicações |
Mercado | Estados Unidos |
Chief Creative Officer | Bill Bruce |
Director de arte | John Leu |
Chief Creative Officer | David Lubars |
Director criativo | Kara Goodrich |
Redator | Brad Roseberry |
Director criativo | John Leu |
Director criativo | Brad Roseberry |
Fotógrafo | Billy Siegrist |