Bill Bruce
Chairman, Chief Creative Officer, New York at BBDO New York
New York, Estados Unidos
TituloHBO Voyeur
Agência
Campanha HBO Voyeur - Home Box Office
Anunciante Home Box Office, Inc.
Marca HBO
PostedAbril 2008
Produto hbovoyeur.com
Sector Empresarial Meios de comunicação, publicidade, edição e produção
Filosofia HBO used the trifecta of an outdoor event, web film, and interactive website to display their capabilities in the art of storytelling. Last summer in Manhattan a giant life-size movie was projected onto the side of an apartment building. It appeared to show what was happening inside the individual apartments, with individual inhabitants going on with their domestic activities. Passersby could seemingly peek into the lives of the city dwellers. A website was also launched with a dedicated blog and a unique web film titled "The Watcher" to add suspense and increase interaction and audience engagement. HBO's effort earned mention in New York Magazine as "brilliant" and "highbrow". One million unique viewers saw the online content in the first three weeks with fully half of HBO's On Demand viewers watching it within the first week. Original music was composed to fit each story.
Tipo de Mídia Web site
Comprimento
Mais Informações www.hbovoyeur.com
Realizador
Produtor
Produtor
Produtor
Supervisor de conta
Director criativo
Director criativo
Redator
Redator
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Director executivo criativo
Director de arte
Produtor executivo da agência
Content Producer
Supervisor de conta
Supervisor de conta
Chief Creative Officer
Chief Creative Officer

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