Donate Life California - "Second Chances"

Casanova McCann

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11155

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Marca: Donate Life California
País: Estados Unidos

Anunciante: Donate Life California

Titulo	Second Chances
Agência	Casanova McCann
Campanha	Second Chances
Anunciante	Donate Life California
Marca	Donate Life California
Posted	Abril 2019
Sector Empresarial	Doação de sangue, órgãos
História	When you're a registered organ donor, the only sign is a tiny pink dot on the front of your driver’s license. During the Second Chances initiative, organ donors who were stopped by cops for minor traffic offences were let off - just this once - because the pink dot showed their willingness to save up to eight lives. It was an opportunity to bring the pink dot out of hiding and thank those who had registered while encouraging others to do the same.
Tipo de Mídia	Case Study
Comprimento	135 seconds
Agency	Casanova McCann
Agency	MacLaren McCann Canada Inc.
President	Ingrid Otero-Smart
Chief Creative Officer	Elias Weinstock
Director executivo criativo	Marco Muñoz
Director criativo	Fernando Poblette
Director assistente criativo	Fransisco Rojas
Senior Copywriter	Christian Mondragón
Redator	Kristen Scharf
Senior Art Director	Roman Gonzales
Director of Digital Operations	Jonathan Lackey
Content Creative	Eric Wang
Agency Director of Production	Humberto Rodriguez
Associate Producer	Caitlyn Thompson
Produtor da agência	Flor Castañeda
Business Affairs	Ann Davis
Executivo de contas	Anthony Chavez
Agency Production Assistant	Danielle Kehoe
Chief Creative Officer	Eric Silver
Director executivo criativo	Nir Refuah
Chief Production Officer	Nathy Aviram
SVP Executive Producer	Dave Herman
Design Director	George Katz
Director de fotografia	Eric Perini
Chief Communications Officer	Jeremy Miller
DIRECTOR OF COMMUNICATIONS STRATEGY	Rahel Rasu
Communications Director	Bruce Stockler
Director of Technology	erik kroha
Director of User Experience	Peter Gallo
Executive Music Producer	Eric Johnson
Senior Music Producer	Dan Gross
Director executivo criativo	Josh Stein
Produtor da agência	Olia Dallimore
Director de contas	Marissa Gladstone
SVP, Brand Development	Caroline Murphy
Produtora	Circle Productions
Produtora	Craft NY
Produtora	D'Avant Garde Media
Produtora	TruLove Post
Produtora	4K Productions
Music Prod Company	JSM Music
Empresa de produção	Saints Editorial
Chief Executive Officer (CEO)	Jim Martin
Program Manager	Megan MacNee
Chief Executive Officer (CEO)	Brenda Brown
Director de publicidade	Paul Hirde Singh
Produtor executivo	Karen Hennegan
Editor	Ilysa Katsap
Realizador	Rob Turner
Realizador	Francisco Pugliese
Realizador	Nano Recondo
Post-production Producer	Liza Coretz
Som	Gonzalo Ugarteche
Chief Executive Officer (CEO)	Aaron Bernakevitch
Som	Justin Ross
1st AC	Phil Harrison