Eric Silver
Chief Creative Officer at Mc Cann NY
New York, Estados Unidos
TituloEven More Drama-STAT
BriefTV doctors want Americans to get more check-ups. But they need to inject more drama into their message. So actor Neil Patrick Harris (Doogie Howser M.D.) does what every TV doctor does: in a tense situation, he yells “STAT!” As in: “I need an IV, stat!” Or “Sponge, stat!” But when he shouts “Spaghetti, stat!” in the staff canteen, he gets a withering glance. By the way, “stat” is short for the Latin word “statim”, which means “immediately”.
Agência
Campanha The TV Doctors of America
Anunciante CIGNA
Marca CIGNA
PostedNovembro 2017
Sector Empresarial Saúde, higiene e produtos farmacêuticos
História Last year, Cigna and The TV Doctors of America helped get a whole lot of people to go in for their annual checkup. But their mission continues. Everyone’s favorite TV doctors want even more Americans to start taking control of their health. So this year, they’re upping the ante. Because like any successful medical series, season two of The TV Doctors of America promises to have one thing: Even. More. Drama. After all, no one knows more about drama than a TV Doctor, but they also know you can avoid drama getting an annual checkup.
Tipo de Mídia Televisão
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