Sanjiv Mistry
Copywriter at McCann London
London, Reino Unido
TituloToxic Toby
BriefAir pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament.
Agência
Campanha Toxic Toby
Anunciante Breezometer
Marca Breezometer
PostedSetembro 2018
Sector Empresarial Eletrodomésticos e áudio-visual
História McCann London has teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer” – it’s toxic air - by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue.
Tipo de Mídia Case Study
Comprimento
Equipa criativa
Equipa criativa
President & Chief Creative Officer
Director executivo criativo
President & Chief Creative Officer
Director executivo criativo
Redator
Director de arte
Head of Business Development
Senior Account Manager
Comms Strategy Partner
Communications Director
Chief Production Officer
Produtor executivo
Produtor da agência
Business Affairs
Music Supervision
Realizador
Editor
Editor
Sound Engineer
Planning Team
Project Manager
Diretor dos Negócios
Senior Interface Developer

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