Titulo | The Talk (120s) |
Agência | BBDO New York |
Campanha | The Talk |
Anunciante | Procter & Gamble |
Marca | Procter & Gamble |
Posted | Abril 2018 |
Sector Empresarial | Produtos para a casa e de manutenção |
História | For black parents, “The Talk” is not about the birds and the bees. It is a must-have conversation in which parents prepare their children to face a world with racial bias, and protect them from racial bias’ harmful effects.;P&G wanted to find ways to authentically connect with African-American consumers and use its advertising voice for good and growth. So, “The Talk” campaign was created.;Traditional, more granular KPIs seemed minute when measured against the potential of a broader cultural impact for good. Therefore, the campaign’s success would be measured not only by the amount of people it reached, but most importantly, the quality of the conversations it inspired. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Produtora | The Corner Shop |
Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Director criativo | Marcel Yunes |
Director criativo | Rick Williams |
Director assistente criativo | Nedal Ahmed |
Director assistente criativo | Bryan Barnes |
Director of Integrated Production | David Rolfe |
Produtor executivo | Dan Blaney |
Senior Producer | Whitney Collins |
Executive Music Producer | Melissa Chester |
Group Planning Director | Sangeet Pillai |
Account Manager | Anita May |
Realizador | Malik Vitthal |
Director de fotografia | Lasse Frank |
Director de fotografia | Anna Hashmi |
Produtor de linha | Stephen Love |
Produtor de linha | Blake Pickens |
Chefe de produção | Jessica Miller |
Designer de produção | Wynn Thomas |
Costume | Isis Mussenden |
Empresa de produção | Work Editorial |
Lead Editor | Rich Orrick |
Editor | Theo Mercado |
Editor | Erica Thompson |
Producer | Jamie Lynn Perritt |
Produção musical | Pulse Music NY |
Music Producer | Steve Grywalski |
Compositor | Julia Piker |
Compositor | Dan Kuby |
Sound Designer | Trinite Studios |
Sound Designer | Brian Emrich |
Mixer | Heard City |
Mixer | Phil Loeb |
Mixer | Keith Reynaud |
Produtor executivo | Dan Kuby |
Producer | Sasha Awn |
Producer | Andi Lewis |
Efeitos especiais | The Mill NY |
Coloring | Company 3 |
Colorist | Sofie Borup |
Producer | Sophie Mitchell |
Producer | Clare Movshon |
Producer | Alex Lubrano |
Produtor executivo | Rachael Trillo |
2D Lead | Jeff Robins |
Multicultural Strategic Communications | Egami Consulting Group |
Website | Barefoot Proximity |
Collateral | Burrell Communications |
Agência de Mídia | Hearts & Science |