Delta Faucet - "Anthem"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, Estados Unidos

9440

Marca: Delta Faucet
País: Estados Unidos

Anunciante: Delta Faucet

Titulo	Anthem
Agência	Leo Burnett Chicago
Campanha	HappiMess
Anunciante	Delta Faucet
Marca	Delta Faucet
Posted	Agosto 2014
Sector Empresarial	Utensílios domésticos, decoração e jardinagem
Legenda	see what Delta can do
História	The new Delta Faucet “HappiMess” campaign embraces life’s messy moments. When Delta innovations make getting clean just as beautiful as getting dirty, that’s “HappiMess.” Created by Leo Burnett Chicago, “HappiMess” is about living every day to its messiest. It allows people to see the beauty in the mess and remember that with messes come accomplishments, memories and fun. As a kid, there’s nothing better than digging around the backyard or making a mess in the kitchen getting covered with flour. Or as an adult, getting sweaty after a good run or muddy hike in the woods. Consumers will have the opportunity to share their own messy moments through a Delta #HappiMess social media sweepstakes, which was kicked off August 11. The user-generated content will be aggregated and showcased at delta.com/happimess. The contest will also be supported in a dedicated digital campaign, featuring banners that will play :15 second “HappiMess” vignettes lifted from the main TV spot. The 30-second "Anthem" spot was underscored by “We Belong” by RAC featuring Katie Herzig.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Produtora	Furlined
Chief Creative Officer	Susan Credle
Director executivo criativo	Charley Wickman
VP Creative Director	Jo Shoesmith
Director assistente criativo	Greg Nobles
Director assistente criativo	Brooke Anderson
Produtor executivo	Tom Kerimidas
Producer	Rena Dusenbury
Realizador	Yael Staav
VFX/SPX	The Mill Chicago
Editorial	White House
Editor	David Cea
Music Track	'We Belong' performed by RAC featuring Katie Herzig
Music Editorial	Yessian Music
Director de fotografia	Max Goldman