Cystic Fibrosis Ireland - "Fight To Breathe"

Pull The Trigger

Pull The Trigger Dublin, Irlanda

3282

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Marca: Cystic Fibrosis Ireland
País: Irlanda

Anunciante: Cystic Fibrosis Ireland

Titulo	Fight To Breathe
Brief	"Fight to Breathe" is a 60-second cinema feature advertisement that graphically illustrates how life for a person with cystic fibrosis is exactly that ̶ a constant fight to breathe ̶ and invites audiences to experience that fight for themselves. It features Edelle Collins, from Castleknock, who has cystic fibrosis. The campaign ran in 73 cinemas nationwide for six weeks from October 20th 2017.As part of the campaign, cinema-goers had the opportunity to support the work of Cystic Fibrosis Ireland by texting "Fight CF" to 50300 to donate €4* to Cystic Fibrosis Ireland or by donating online at www.cfireland.ieThe campaign is the creation of Conor Hamill and Laura Cahill from ad agency Rothco, winners of the Irish Film Young Lions competition, whose prize was to see their creative concept for Cystic Fibrosis Ireland go from script to screen. The duo also represented Ireland at the Cannes Lions International Festival of Creativity. "Fight to Breathe" is the culmination of an exciting partnership between the Institute of Advertising Practitioners in Ireland, RTÉ, Wide Eye Media, Rothco and the Pull the Trigger production company.
Agência	Pull The Trigger
Campanha	Fight To Breathe
Anunciante	Cystic Fibrosis Ireland
Marca	Cystic Fibrosis Ireland
Posted	Fevereiro 2019
Sector Empresarial	Associações de informação e de luta contra doenças
História	Cystic Fibrosis is a genetically inherited disease that primarily affects the lungs and the digestive system. In Ireland there is the highest incidence of Cystic Fibrosis in the world. Roughly 1 in 19 Irish people are said to 'carry' one copy of the altered gene that causes Cystic Fibrosis.CF Ireland (CFI) is a voluntary organisation that was set up by parents in 1963 to improve the treatment and facilities for people with Cystic Fibrosis in Ireland
Tipo de Mídia	Televisão e Cinema
Produtora	Pull The Trigger
Director criativo	Alan Kelly
Equipa criativa	Laura Cahill
Equipa criativa	Conor Hamill
Director de contas	Susan Nelis
Director de fotografia	Richie Donnelly
Realizador	Hubert Montag
Producer	Max Brady
Pós produção	Screen Scene
Pós-produção	Peter Greene
Pós-produção	Anne-Marie Downes
Telecine	Donal O
Design de imagens	Mike McCarthy