The Marie Keating Foundation - "Take Notice"

Rothco, part of Accenture Song

Rothco, part of Accenture Song Dublin 7, Irlanda

7541

Esse anúncio faz parte da Coleção ACT Responsible

Marca: The Marie Keating Foundation
País: Irlanda

Anunciante: The Marie Keating Foundation

Titulo	Take Notice
Agência	Rothco, part of Accenture Song
Campanha	Take Notice
Anunciante	The Marie Keating Foundation
Marca	The Marie Keating Foundation
Data da primeira Transmissão/Publicação	2018 / 10
Sector Empresarial	Associações de informação e de luta contra doenças
Filosofia	If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the key question asked by leading Irish cancer charity, the Marie Keating Foundation, and creative agency ROTHCO \| Accenture Interactive, as part of their arresting new campaign, ‘Take Notice’, for Breast Cancer Awareness Month. The star of ‘Take Notice’ is Molly Malone. Molly is the enigmatic heroine of the famous song of the same name, widely recognised as the city’s unofficial anthem. The buxom statue has gone on to become one of Ireland’s most recognisable and Instagram-ed monuments, attracting hordes of tourists daily. Their ‘handsy’ antics have resulted in the statue being groped so much that the bronze hue has begun to wear off on the bosom. Realising that people seem to be more aware of Molly’s breasts than their own, the Marie Keating Foundation and ROTHCO decided to leverage the public’s obsession to spark a national and international discussion about breast health. This month, ROTHCO created and placed a small lump on one of Molly’s breasts, which went totally unnoticed by the general public, who continued to take pictures with Molly and touch her bosom. The campaign film - which features a touching bespoke rendition of Molly’s song by Irish singer Imelda May - highlights to the public that if a lump on the most famous and watched pair of breasts in Ireland can go without detection, women have to be extra vigilant and thorough with their breast examinations.
Tipo de Mídia	Ambient
Comprimento	91 seconds
Trilha sonora	Imelda May "Molly"
Director executivo criativo	Alan Kelly
Director criativo	Stephen Rogers
Equipa criativa	Stephen Rogers
Equipa criativa	Anthony Ortuso
Chefe de produção	Margaret Levingstone
Head of Marketing	Helen Browne
Project Director	Barbara-Ann Chaney
Produtor da agência	Laura Cahill
Head of Strategy	Kathy Troy
Digital Strategist	Colm Cusack
Digital Strategist	Eadaoin Coyle
Design Director	Shane O’Riordan
Fotógrafo	Chris Lindhorst
Director de fotografia	Burschi Wojnar
Pós produção	Screen Scene
Editor	Juniper Calder
Post-production Supervisor	Anne-Marie Downs
Colorist	Donal O’Kane
Som	Will Farrell
Model Making	Joe Fallover