| Titulo | World Rally Championship |
| Agência | Roose & Partners |
| Campanha | Identify Yourself - Mitsubishi |
| Anunciante | Mitsubishi Motors of North America |
| Marca | Mitsubishi |
| Posted | Março 2000 |
| Sector Empresarial | Automóveis |
| Legenda | Identify Yourself |
| História | MITSUBISHI. IDENTIFYING A BRAND When Roose won the Mitsubishi account in 1999, it was a marque synonymous with Shogun and little else. But Mitsubishis expertise extended beyond 4x4s into sophisticated saloons, ingenious people carriers, as well as cult-status supercars. In short, there was a model for almost any type of driver. The new slogan Identify Yourself challenged buyers to look for individuality in their choice of car, rather than conformity. Its a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. Already, the car buying public are starting to take notice. And identify themselves. |
| Tipo de Mídia | Publicidade em revistas |
| Mercado | Reino Unido |
| Director criativo | Nick Fordham |
| Redator | Kate Ward |
| Director de arte | Andy Wyton |
| Actor/celebridade | Tommy Mäkinen |
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