Andy Wyton
Creative Director at Innocean Worldwide UK, London
London, Reino Unido
TituloWide Open Spaces
Agência
Campanha New Shogun - Mitsubishi
Anunciante Mitsubishi Motors of North America
Marca Mitsubishi
PostedDezembro 2000
Produto Shogun
Sector Empresarial Automóveis
Legenda Identify Yourself
História Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing.
Tipo de Mídia Publicidade em revistas
Mercado Reino Unido
Director criativo
Redator
Director de arte

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