Titulo | Infuriating Types |
Agência | Roose & Partners |
Campanha | New Shogun - Mitsubishi |
Anunciante | Mitsubishi Motors of North America |
Marca | Mitsubishi |
Posted | Dezembro 2000 |
Produto | Shogun |
Sector Empresarial | Automóveis |
Legenda | Identify Yourself |
História | Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. |
Tipo de Mídia | Publicidade em revistas |
Mercado | Reino Unido |
Director criativo | Nick Fordham |
Redator | Matt Bartley |
Director de arte | Andy Wyton |