Titulo | Rocky |
Agência | WCRS |
Campanha | 118 118 Launch - The Number |
Anunciante | Knowledge Generation Bureau |
Marca | The Number 118 118 |
Posted | Agosto 2004 |
Sector Empresarial | Páginas amarelas e diretórios |
Resultado | This paper shows how advertising created a phenomenon in the dull world of directory enquiries, propelling an unknown player into market leader within a matter of months. By focusing on the period when consumers still had a choice of calling 192 or the new 118 numbers, it provides a straightforward, open and shut case for advertising effectiveness showing an ROI of £45.4m on an investment of £13.5m. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Director executivo criativo | Leon Jaume |
Director de arte | Andy Dibb |
Redator | Steve Little |
Produtor da agência | Sally Lipsius |
Director de contas | Toby Pschorr |
Planning Director | Cameron Saunders |
Media Strategist | Yusuf Chuku |
Director de publicidade | Alex Lewis |
Redator | Gary Dawson |
Redator | Tony Hardcastle |