| Titulo | Rocky |
| Agência | WCRS |
| Campanha | 118 118 Launch - The Number |
| Anunciante | Knowledge Generation Bureau |
| Marca | The Number 118 118 |
| Posted | Agosto 2004 |
| Sector Empresarial | Páginas amarelas e diretórios |
| Resultado | This paper shows how advertising created a phenomenon in the dull world of directory enquiries, propelling an unknown player into market leader within a matter of months. By focusing on the period when consumers still had a choice of calling 192 or the new 118 numbers, it provides a straightforward, open and shut case for advertising effectiveness showing an ROI of £45.4m on an investment of £13.5m. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director executivo criativo | Leon Jaume |
| Director de arte | Andy Dibb |
| Redator | Steve Little |
| Produtor da agência | Sally Lipsius |
| Director de contas | Toby Pschorr |
| Planning Director | Cameron Saunders |
| Media Strategist | Yusuf Chuku |
| Director de publicidade | Alex Lewis |
| Redator | Gary Dawson |
| Redator | Tony Hardcastle |