With more than ten years of rich and varied experience across India, South Africa, Thailand and Malaysia. He has worked with the top most advertising agencies in the country. Production is Anirudh’s passion and his meticulous approach ensures that he is always on top of everything from pre-production through to post production. Starting with FILM FARM, he learnt early ropes of production and then went on to also work with RED ICE & later joined CASTA DIVA PRODUCTIONS, MILAN where he got inducted & later moved back to India. Coming back to FILM FARM, he played an instrumental role in strategizing tie-up & syndication with CASTA DIVA to foray into Indian markets along with their global team of directors who want to tap Indian Ad Industry & deliver high quality outputs.
Intensely passionate about TV and film production, he has an uncompromising commitment to his colleagues and clients. His broader experience ensures problem solving without fuss, and his enthusiasm in viewing every job as a new challenge is backed by a rock solid production team that allows the directors at FILM FARM to undertake every job with passion. Always ‘on his toes’, when not working, Anirudh dreams of riding at the Sturgis Motorcycle Rally while playing a doting Dad to his kids.
Coming from an Illustrious Bollywood 2nd generation family & son of late film maker Dulal Guha, Pintoo spent his earlier days learning ropes of advertising working with the top most production houses in late 80s. Post that he began his full fledge career as a producer & director at UTV in the early days of cable & satellite television in India. Pintoo has to his credit the distinction of having produced India’s first game show (an AFP) at the launch of ZEE Network including heading production for all UTV shows in the earlier days of Satellite Television’s entry in Indian media & entertainment space. FILM FARM is co-founded by him in 1999.
His business acumen of launching TV content along with his better half gave impetus to FILM FARM and recognition as one of the leading production houses in the Hindi GEC Fiction space. His vision of now making forays into Feature Film Production has paved due respect for his first mover advantage to showcase better storytelling & top notch production quality in Marathi Cinema. His vision for FILM FARM is to play a game changer’s role in Marathi Entertainment Industry through novel ideas and quality content to cater to new age audience coming back to cinema theatre. Recently, he purchased & bought remake rights of South Blockbuster cinema to adapt this subject into a new age meaningful Marathi blockbuster for family & contemporary audience through new talent launches in 2015-16. Being an Industry veteran, he dons the role of a CHIEF MENTOR amongst his team mates giving them the required direction to shape FILM FARM as the prodigious talent hub.
Born to a legendary Bollywood Director Mr. Basu Chatterjee, Rupali has a creative spark for storytelling already in her genes. Armed with a management degree, her creative calling came to foray into satellite television space with innovative content and ideas that well defined her personality. Rupali is Pintoo’s wife & spearheads FILM FARM’s Television Section. Her television career began with CHAUSATT PANNE for ZEE TV. Apart from shows such as KASHI (NDTV IMAGINE), TUMHARI DISHA & DIL SE DIYA VACHAN (ZEE TV), SIRF STORIES (SAB TV).
She has been single handed responsible for the creation of more than 1200 episodes of the popular show, ‘UTTARAN’ for COLORS GEC. Rupali made her directorial debut with the Hindi film ‘AAMRAS’, a coming-of-age film about four 18 year old girls. The film was produced by Alliance Media & Entertainment Pvt.Ltd. Rupali has just completed her first Bengali feature film with Prosenjit Chatterjee. The film is produced by Moxie Entertainment. Currently, Rupali is already busy with pre- production planning on her new assignments in pipeline including spearheading team of creative writers on their respective assignments.
Shirish joined FILM FARM way back in 2000 and has steadily risen to be key & a longest serving team member along with the management in day-to-day running of the company operations. With more than 16 years experience in accounts & administration, he has immensely contributed in managing the budgetary expenses incurred on all GEC shows with apt attention to details. With his team of 10 people, he has been instrumental in managing internal & external stake holders relationship deftly.
Alongside, he has been a catalyst in maintaining healthy equation with all Entertainment Channels on their daily shows that FILM FARM has been producing. His vision is to take the company profitability growth to next level including revenue generation & profitability across all formats so as to position FILM FARM as a production house with financial muscle repute. On his spare time, Shirish likes to travel with his family & kids. He aspires to spend his vacation with his family on a world trip sooner.
A chemical technologist armed with a post graduate degree in advertising management. After a 15 years glorious run with India’s topmost Advertising Agencies like Ogilvy & Mather, McCann Erickson, Lowe Lintas & Publicis, including his last successful stint as Head -Strategic & Consumer Marketing for Future Group’s Private Brands, he decided to answer his true calling & follow his passion – Entertainment & Movies. He possesses strong experience in FMCG Brand Management & Development for reputed Indian Brands i.e. Castrol Lubricants, STAR TV, Amara Raja Batteries, Kansai Nerolac Paints, Shaw Wallace Distilleries, Johnson & Johnson, JK Helene Curtis including spearheading & leading regional & SEA business teams across categories Hair Care, HPC & Fabric Wash for Hindustan Unilever & Oral Care + Consumer Health Care for Procter & Gamble India. With hands on expertise in advertising communication, product innovation & ideation, brand planning, media ethnography, concept testing, consumer research, shopper marketing & new strategic initiatives including Retail Management. He has honed his skills as key strategic instigator through his immense consumer knowledge & insights via his elaborate consumer home visits in Urban & Rural markets to deep dive & check their culture, habits & attitudinal shifts including lifestyle changes attributed to their exposure to media, entertainment, economic & societal changes.
His never ending surge of CURIOSITY & INFINITE POTENTIAL now has found a new challenging role for him to build FILM FARM as a creative & content HUB for the new age entertainment world by leading business verticals – Feature Film, TV Content & Ad Films. Working in tandem with his Core Creative & Production team, he intends to partner respective heads in new show launches, concepts & ideas across new genres in Satellite TV as well as in mainstream movies and catapult FILM FARM as the new age creative production house. In his spare time, he loves reading, trekking and watching sports. He is a passionate story teller & sooner aspires to become a script writer & film maker to share his ideas in a meaningful & entertaining manner on a big screen.
With over 12 years experience as creative head on various fictional shows Namita has both production and creative expertise. With a penchant for story, screen play & dialogue, she has innumerable shows both in Hindi & Marathi to her credit by working for reputed production Houses. Her stint in STAR PRAVAH as Executive Producer paved her personal & career growth in terms of handling multiple shows & talents with plan. Coming from an illustrious literature family back ground, and daughter of noted Marathi literature veteran MR. KAMLAKAR NADKARNI, she is well versed with the functioning of Entertainment Industry as well as nuances of Marathi Stage that forms pivot for making Marathi films.
One of the core member of FILM FARM, she has penchant to conceive new ideas to pitch across GEC Channels & lead them single handed. She now spearheads FILM FARM's Marathi film and television division. For NARBACHI WADI, she was an erstwhile Creative Producer on board who put together all talented names to form a winning combination before the commencement of the film shoot. The success of NARBACHI WADI fetched her a recognition & fame in Marathi Film fraternity coupled with confidence to manage larger responsibilities. She is currently busy with her new show launch spearheading creative as well as production for a new GEC fictional show in ZEE MARATHI titled ‘ KAA RE DURAVA ‘, that will be on air from Mid- Aug 2014 onwards including creative production & project planning for 2 new Marathi films that will be released in 2015-16. In her spare time, she likes to go on drive & travel outdoors with her life partner spending time enjoying nature’s harmony & bliss.