The 3D was of an excellent standard, both in terms of look and work rate.
I was very happy with the speed that renders arrived, not like the groaning, ageing infrastructure of some of the bigger post houses feeding too many machines. These guys are into the latest technologies.
One of the best qualities of a top end 3D department is how efficiently they build the models/elements. Complex models hamper the work flow and can make it difficult for Creatives to get hold of and steer. So an awareness of when to keep things rough and ready to facilitate creative decisions is important and C&TV are supportive to that.
The soho location is great, it is an intimate and friendly space. I have always preferred to work in that kind of environment. There is nothing more pleasing to me than getting down to work, on a tricky job against tough deadlines, amongst such talented and committed individuals but having many laughs along the way.”
Titulo | Jason Keeley – TV Brand Identity Designer and Fine Artist |
Agência | Coffee & TV |
Posted | Fevereiro 2015 |