TituloBoth of You - Lisa
Agência
Campanha Both of You
Anunciante Sony / Intel
Marca Intel®
Data da primeira Transmissão/Publicação 2013 / 12
Produto Intel® i5
Sector Empresarial Computadores pessoais, PDAs e calculadoras
História Meet Lisa. She wants to write complex storylines and create beautiful illustrations too. Like most of us, Lisa has two sides. Luckily, her Sony VAIO® Tap 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be at her best. Whatever she puts her mind to. 
Filosofia In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. 
Resultado 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. 
Tipo de Mídia Viral
Comprimento
Mais Informações http://www.youtube.com/watch?v=bkhmbabNPus
Pós-produção
Produção musical
Director executivo criativo
Director de arte
Redator
Director de arte
Redator
Director de arte
Director de arte
Redator
Produtor
Produtor
Director de contas
Account Manager
Diretor de Planejamento Estratégico
Produtora
Realizador
Director de fotografia
Director de arte
Produtor executivo
Produtor executivo
Producer Supervisor
Head of Editing
Head of VFX
Colourist
Post Producer
Supervisor VFX
VFX artist
VFX artist
Compositor
Compositor
Compositor

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