| Titulo | Dance Fight |
| Agência | Droga5 |
| Campanha | Better than you think |
| Anunciante | Kepak |
| Marca | Rustlers |
| Data da primeira Transmissão/Publicação | 2020 / 10 |
| Sector Empresarial | Comida |
| História | ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people's expectations and subverts them in surprisingly funny and rewarding ways. The campaign consists of two comedic films directed by award-winning director Jeff Low. In ‘Little Red Riding Hood’ when Red sees her grandmother is now a wolf, you naturally think this will end badly, but in fact, they have an amazing time together. Similarly, in ‘Fight’ you expect the scenario to result in a violent high school brawl, but instead the conflict is resolved in a more favourable manner. |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento | |
| Produtora | Biscuit Filmworks UK |
| Som | String and Tins |
| Música | Audio Network |
| Chief Creative Officer | David Kolbusz |
| Director criativo | Dave Wigglesworth |
| Director criativo | Ed Redgrave |
| Equipa criativa | Sara Sutherland |
| Equipa criativa | Philippa Baines |
| Equipa criativa | Melina Filippidou |
| Equipa criativa | Ash Hamilton |
| Lead Designer | Stephanie McArdle |
| Designer | Julia Kuisma |
| Motion Designer | John Beechey |
| Studio Director | Tim Larke |
| Group Account Director | Jonny Tennant-Price |
| Director de contas | Georgie Bowie |
| Estrategista | Guy Reason |
| Realizador | Jeff Low |
| Produtor | Peter Montgomery |
| Managing Director/ Executive Producer | Rupert Reynolds-Maclean |
| Produtor | Jeff McDougall |
| Director de fotografia | Igor Jadue Lillo |
| Designer de produção | Caitlin Byrnes |
| Hair and Makeup | Andrea Blunt |
| Costume | Alecia Ebbels |
| Empresa de produção | Work London |
| Editor | Saam Hodivala |
| Post-production Producer | BEN TOMLIN |
| Pós produção | The Mill London |
| 2D Lead | Dan Adams |
| Colorist | Alex Gregory |
| Post-production Producer | Nicola Simmons |
| Sound Designer | Adam Smyth |
| Produtor de som | Charlie Howard |
| Compositor | Jeff Low |